Branding & web: Vermut Piripi
Vermut Piripi is a vermutería in Madrid that was born from the fusion of a longing for the classic vermuterías castizas, of all times, with quality gastronomy, spoon-fed, simply prepared and always with top products.
The restaurant, with a wink in its decoration to that time with very special elements, sought to transmit that touch between vermutería gata and a reinvention of flavours and space.
The newly created company needed to create its branding and web development.
Task
Create new brand identity & Web development
PIRIPI DEFINITION:
1. Colloquial adjective for drunk.
2. Inebriated by drink. He’s drunk 🙂
But at Vermut Piripi we gave it a different meaning:
3. Synonymous with laughter, friends and happy bellies 😉
What we wanted to transmit with VERMUT PIRIPI was an attitude towards life: good vibes, terrace and good food.
That is its soul, drink and food to be shared with friends and joy in a different, authentic and fun place.
That’s how their logo & image was born.
Vermut Piripi – El concepto
Vermut Piripi – logo negativo
Vermut Piripi – Logo
Vermut Piripi icono
From his philosophy we built the manifesto on which the story of Vermut Piripi is based.
I.- The VERMUT is an attitude towards life: good vibes, a little terrace and good food.
That is our soul, drink and food to be shared with friends and joy in a different, authentic and fun place.
With a wink in our decoration to that time with very special elements.
II.- Ir PIRIPI, or something tipsy, refers to that magical state of a funny point in which everything seems so much better.
«Get piripi», the art of achieving a happy smile + intact dignity.
From there, from their fusion, VERMUT PIRIPI was born.
And «piripirismo» and vermouth are addictive 😉
And we had a great time creating this storytelling.
VERMUT PIRIPI ir piripi
VERMUT PIRIPI Cervezas
VERMUT PIRIPI Cartelería
We created the design and development of the new website; a showcase with a fun, fresh image that reflected the union between its traditional cuisine and a special place to go with friends and family to have a good time.
For the project we developed the design, usability, organic positioning, copywriting and content. The website was fully responsive design.
We also worked on other fundamental aspects for the user experience and SEO, such as optimising the loading speed.
We designed all the branding applications so that the smallest detail could breathe the soul of Vermut Piripi.
We are a team with +20 years of experience in the digital world, consulting and marketing and creativity with the illusion intact to help your business to create a great brand by applying disruptive strategies to make your company much more profitable.