Marketing Strategy: Nautic Center Mallorca
Nautic Center Mallorca, a nautical boat sales company located on Paseo Maritimo in Palma de Mallorca, was founded in March 2019. Its mission is to become a nautical reference on the island of Mallorca.
The website was fully responsive design.
As part of its strategy to improve its brand positioning and open up new markets, including Germany, the company needed the support of a Marketing and Communication company to support it throughout the strategy and management process.
Mrs Disruptive. was entrusted to relaunch its new website, optimise its search engine positioning, and implement email marketing and social media management strategies.
Task
Management of the Digital Marketing area: Web Development, SEO, Ads, email marketing campaigns and Social Media Management.
Nautic Center Mallorca needed to modernise its website, so that in a very visual, intuitive and attractive way it could show the boats for sale for which it is the official dealer.
In addition, there was the key objective of expanding its potential markets, so its new website had to be in three languages.
The website was fully responsive design, also working on fundamental aspects for the user experience and SEO, such as optimising the loading speed.
We designed the social media strategy and management to reflect the company’s culture.